The first stage of the rebranding focused on creating a new logo for the brand. The logo was developed with Desanuviar’s identity in mind, reflecting its connection to the world of custom clothing. Using only circles, a cluster of round shapes was designed to form an eye. This central element represents the brand’s vision and its ability to see beyond, identifying the needs and desires of its customers. Surrounding the eye, details were added to symbolize the brand’s changing collections. These elements reflect Desanuviar’s constant evolution, always adapting to trends and innovating its products. Desanuviar’s rebranding introduced a new visual identity and communication strategy, updating its image to align with the company’s values and goals. By analyzing the Fibonacci curve and utilizing software like Affinity, a unique and representative logo was created. The new visual identity and communication were implemented across all platforms, delivering a cohesive and impactful experience for Desanuviar’s customers.